Last Updated: 9/28/2024

Bermuda Brims is committed to protecting the privacy of our customers and users (“you” or “your”). This Privacy Policy outlines the types of information we collect, how we use and disclose that information, and the choices you have regarding your personal data when you visit or make a purchase on our website lesscasual.com (“Website”). By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

1. Information We Collect

1.1 Personal Information: We may collect personal information from you when you visit our Website, place an order, or communicate with us. The types of personal information we may collect include:

• Name
• Contact information (such as email address, phone number, and shipping address)
• Payment information (such as credit card details)
• Demographic information (such as age, gender, and location)
• Account information (such as username and password)

1.2 Non-Personal Information: We may also collect non-personal information that does not directly identify you. This information may include:

• Browser type and version
• Device information
• IP address
• Website usage data (such as pages visited, time spent on the site, and referring website)

2. Use of Information

2.1 Personal Information: We may use your personal information for the following purposes:

• To process and fulfill your orders
• To communicate with you about your orders, inquiries, or requests
• To provide customer support
• To send you promotional offers, newsletters, or marketing communications (you may opt-out at any time)
• To improve our products, services, and Website
• To prevent fraudulent activity and ensure the security of our Website

2.2 Non-Personal Information: We may use non-personal information for various purposes, including:

• Analyzing and enhancing the performance and functionality of our Website
• Monitoring and analyzing trends and usage
• Creating aggregated statistical data that does not identify any individual

3. Information Sharing and Disclosure

3.1 Service Providers: We may engage trusted third-party service providers to perform certain functions on our behalf. These service providers may have access to your personal information but are obligated to maintain its confidentiality and security.

3.2 Legal Requirements: We may disclose your personal information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).

3.3 Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Website. These technologies allow us to collect information about your browsing activities, such as pages visited and time spent on the site. You can manage your cookie preferences through your browser settings.

5. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. However, please note that no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your data.

6. Children’s Privacy

Our Website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us, and we will take steps to delete such information.

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request a copy of the personal information we hold about you.
• Rectification: You can update